What are Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Wage and Employer Trends
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Common Job Titles
Channel Manager
Sales and Marketing Manager
Bridal Consultant
Marketing Executive
Strategist
Product Manager
Business Development Specialist
Pricing Analyst
Product Marketing Manager
Pricing Manager
Marketing Assistant
Marketing Administrator
Personality & Work Styles
Innovation
Leadership Orientation
Achievement Orientation
Adaptability
Self-Confidence
Social Orientation
Dependability
Initiative
Intellectual Curiosity
Perseverance
Work Activities
Communicating with Supervisors, Peers, or Subordinates
Establishing and Maintaining Interpersonal Relationships
Working with Computers
Organizing, Planning, and Prioritizing Work
Making Decisions and Solving Problems
Getting Information
Thinking Creatively
Selling or Influencing Others
Identifying Objects, Actions, and Events
Communicating with People Outside the Organization
Work Environment
E-Mail
Telephone Conversations
Face-to-Face Discussions with Individuals and Within Teams
Work With or Contribute to a Work Group or Team
Determine Tasks, Priorities and Goals
Contact With Others
Indoors, Environmentally Controlled
Freedom to Make Decisions
Spend Time Sitting
Coordinate or Lead Others in Accomplishing Work Activities
Skills You Will Receive
Active Learning
Active Listening
Critical Thinking
Reading Comprehension
Speaking
Monitoring
Writing
Learning Strategies
Mathematics
Science
Other Attributes Important To Know
Oral Comprehension
Written Comprehension
Oral Expression
Written Expression
Fluency of Ideas
Originality
Problem Sensitivity
Deductive Reasoning
Inductive Reasoning
Information Ordering
Related Careers
Market Research Analysts and Marketing Specialists
Sales Managers
Advertising and Promotions Managers
Search Marketing Strategists
Advertising Sales Agents
Business Intelligence Analysts
Public Relations Managers
Public Relations Specialists
Technology/Tools Used
Document management software
Development environment software
Video creation and editing software
Graphics or photo imaging software
Web page creation and editing software
Desktop publishing software
Data base user interface and query software
Data base management system software
Presentation software
Operating system software
Work Values
Working Conditions
Achievement
Independence
Relationships
Recognition
Support
Knowledge You Will Receive
Administration and Management
Administrative
Economics and Accounting
Sales and Marketing
Customer and Personal Service
Personnel and Human Resources
Production and Processing
Food Production
Computers and Electronics
Engineering and Technology
Education Requirements
Bachelor's degree
Job Zone 4
Tasks Associated with This Career
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Compile lists describing product or service offerings.
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Consult with product development personnel on product specifications, such as design, color, or packaging.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.